Monday, August 7, 2023

 

Report finds YouTube more popular than TikTok for young book buyers

Despite recent stories about the popularity of BookTok, Neilsen’s survey found more of those aged between 14-25 searched YouTube for new reads


https://www.theguardian.com/books/2023/aug/07/report-finds-youtube-more-popular-than-tiktok-for-young-book-buyers